So upon some brainstorming and some exercise in creativity, I came up with rewards that depict the spirit and the 'big picture' behind this project. Since each and every backer will be receiving the Dance Spice Blend anyways, I want to spice it up further by adding even more creative rewards. To begin with, I have finalized the proof for four very unique limited edition T-shirt designs. As a self-taught stencil artist, I came up with these designs, had the film professionally cut for screen-printing and these tees are ready to be produced (based on kickstarter backing). The ink colors are themselves quite unique and required a little bit of mixing to make these one-of-a-kind design types.
n3ch tee one: Dance!
This t-shirt is available in either black or white color. The fabric is 100% cotton and the word depicted on the t-shirt itself is pronounced as 'Nach' meaning 'Dance!' It is borrowed from the actual 'nach masala' (dance spice) name and logo of the project. Just a simple t-shirt that says Dance! in Punjabi. A simple message conveyed in a unique fashion.
This t-shirt is available in only black color for now. The fabric is 100% cotton and the phrase depicted on the t-shirt is pronounced as 'Sabzi Khaao' meaning 'Eat your vegetables!' The two bold colors are custom ink mixes, and add a crisp clarity to the conveyed message.
Initially, I was going to use one of my older stencil films I created but I decided to use this opportunity to make a larger stencil film with finer details. It is a custom ink mix of enhanced sky blue and tile colors on a white t-shirt background. The fabric is 100% cotton.
The theme of this tee is inspired by my observation of similarities between the farming culture both in US and in Indian subcontinent. You can notice the direct influence of Mississippi though with signature dance move of Elvis Aaron Presley depicted right next to a farmer. The proximity of music and creative thought-process within the farming culture is a worldwide phenomena and is an indication of our inherent similarities. The design in this tee depicts the physical proximity of Elvis Presley to the farmer and the crop during his impressionable early years in Tupelo, Mississippi.
The corn was added especially with the current drought conditions in mind. Specifically, I wanted to highlight the fact that our relationship with earth for food dependence is so fragile that a ripple effect of this drought can be seen by a corresponding 10% spike in food prices all over the world within past 45 days. And unfortunately, this increased cost of fresh produce that the end-user is paying is not getting to the drought-stricken farmers, even by a cent. That being said, the message of this tee is about the farmer's dance being the real dance of happiness!